Business of the month

ALTIUSPORTS is the dream of sports lawyers Peter Sinn and Athena Greenall-Wilson born from their individual experiences and passion and their belief that together they can provide a unique service to the sports management market. 

Peter has been a Partner in a major law firm for over 30 years during which he has acted for the Carlton Football Club for over 30 years and Catherine Freeman for over 10 years. Peter has also acted for many other athletes in a range of sports and mentored many lawyers in the practice of law. Peter’s input to ALTIUSPORTS is the merger of experience , sports knowledge and mentoring of young people.

Athena was one of the young lawyers mentored by Peter who took a break from the law to fulfill her passion as a full time athlete in cycling. This journey enabled Athena to appreciate the life of an elite athlete and its sacrifices. Athena’s input to ALTIUSPORTS is the enthusiasm and experience in many sporting competencies at the highest level and the legal training, passion and drive to bring about an athlete achieving the goals of their career.

ALTIUSPORTS concentrates on building an athletes’ brand and mentors each athlete to maximise their future development and marketability. ALTIUSPORTS forms a team with each of its athletes.
OUR  SERVICES

ALTIUSPORTS is an elite sports management company with significant expertise in the negotiation and formation of a range of contracts across a range of industries. ALTIUSPORTS are unique in offering a complete range of services drawing upon both executive level and athlete level knowledge and experience.

These services include:-

• Contract negotiation

• Preparation of agreements

• Sponsorship & endorsements

• Personal mentoring

• Professional development

• Career management

• Media management

• Promotional activities

• Public relations management & recommendations

ALTIUSPORTS deals with YOUR DREAMS as OUR PASSION